Naimesh Kothawade
Product Design Leader10+ years on products where trust decides conversion, from consumer apps to complex B2B platforms. I'm at my best turning an ambiguous business problem into clear product direction, designing the system, and staying hands-on through to what ships.
Experience
Squats Fitness - FITTR
Head of Design
Promoted from Lead → Manager → Head- Signup-to-enrolment time 21 → 11 days, revenue +6% – led the coach enrolment funnel redesign, built on drop-off data and 50+ support conversations.
- +22% D7 retention on the diet tool – reframed low adoption as users leaving for other apps. 46% of logging moved to AI-assisted entry.
- Built and led a design team – ran design reviews and peer critique as a deliberate practice, and extended mentorship across functions.
- Shaped FITTR's health ecosystem – on the core team that launched the smart ring, smart scale, lab test booking and lab reports, covering the product, hardware packaging and logistics, app, website and Amazon store.
- Reduced go-live timelines by ~30% – by introducing staging-level design validation and audits.
- Mapped the whole funnel, not just the brief – planned 11 stages from first lead to payment, when the brief covered five.
- Extended influence beyond the design – partnered with marketing on trust-building product insights and supported cross-functional work (packaging, logistics team training), operating as a thinking partner to other functions, not just a service provider to them.
Media.net
Senior UI/UX Designer
- Designed UX for large-scale B2B advertising platforms, handling complex workflows related to targeting, budget allocation, content delivery, and monetization.
- Proposed a budget recommendation logic for campaign spend, using customer insight and platform data to enhance experience with guided decision-making for advertiser admins.
- Created detailed user flows, wireframes, and prototypes to simplify complex systems. Built and scaled component-based design system.
- Mentoring a team of designers along with complete ownership of designing of UI & UX as well as prototyping the flows.
Justdial - JD Omni
UI/UX Designer
- Designed and prototyped an B2B inventory management system for local retailers, focusing on usability and efficiency of core workflows.
- Owned end-to-end UI/UX including wireframes, flows, and interaction design.
Skills
- Product Strategy
- First-Principles Thinking
- Design Leadership
- Scalable Design Systems
- Interaction Design
- User Interview
- Journey Mapping
- Experimentation (A/B testing)
- Cross-functional Collaboration
- Data-driven UX
Process
- Agile/Scrum
- Design Ops
- OKR Planning
- Rapid Prototyping
Education
BE (Information Technology)Mumbai University, 2010 - 2015
Interests
- Psychology
- Travel
- Movies
- Music